Furry, Fuzzy, Scaly, Motivation

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Posted To: MND NewsWire

Want to get that reluctant customer who has been "about to" buy a home for months a little push? If an analysis by the Urban Institute (UI) as reported in Freddie Mac's Homeownership blog is on target, your best marketing tool might be available at the local animal shelter. Admittedly that is a bit of a stretch, but here's the rationale. Both the 2013 and the 2017 American Housing Surveys (AHS), asked respondents "would you need help with your pets in case of a disaster?" Respondents had the option to say if they did not own a pet. The question is obviously meant for planning purposes for communities as they prepare emergency plans, but UI looked at responses from a different perspective. Freddie Mac says what UI found isn't too surprising. Pet ownership is at its highest when the head of household...(read more)

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